The Auto Dealer’s Guide to Social Media, by Melody Sheorn

September 30, 2012 § Leave a comment

For many individuals, the idea to invest in a new vehicle begins not on the car lot, but online. Consumers connected through social media tend to expect businesses to maintain Facebook or Twitter accounts. Fortunately, entering the social space has never been simpler.

When designing a social page, don’t just show consumers pictures of what you have on the lot. Guide them deeper into the sales process by bringing them behind closed doors for a look at upcoming products, features, and services you haven’t revealed to consumers who stop by the lot. Behind-the-scenes access gives your visitors a sense of importance, as if you made them your confidants.

Secondly, social media need not be limited to pictures. Take advantage of YouTube and other video services to put together marketing packages that highlight interesting information such as how cars are made and how they make their way to your lot.

By now, you might have noticed a common theme: transparency. The current economic climate makes consumers shy away from big purchases until they have every scrap of financing and how-to-operate information at their fingertips. Use your social pages to give it to them, and to open lines of communication: encourage feedback, set aside time to answer visitor messages, and consider starting a blog with a comments section where you can interact with readers.

About the author:

An expert in sales, service, management, and consumer relations, Melody Sheorn served Langdale Automotive Group as a Customer Service Manager and Sales Agent, conceptualizing and executing online marketing strategies for three dealerships.


Pharmaceutical Sales from the Patient Side, by Melody Sheorn

May 18, 2012 § Leave a comment

Though they may never have an interaction with a patient, pharmaceutical sales representatives are integral to bringing new medications to the masses by providing doctors with details and information on the use of new prescription drugs and products. Physicians can provide support for patients beyond their office doors by working in tandem with pharmaceutical representatives to accurately convey the details of medications for patients. Aside from simply marketing a product to doctors, pharmaceutical reps should consider marketing the product as it will appear to patients who are naturally concerned about side effects, efficacy, and alternative treatments. It is important to step into the mindset of a possible patient and to present doctors not only with the information necessary to make an informed decision about the product, but also the continued resources and support necessary to ensure patient compliance. Developing a relationship with your customers will help you sell more and make certain that both your company and patients are the beneficiaries of new pharmaceuticals.

Melody Sheorn is a former pharmaceutical sales representative with Novartis AG and inVentiv Health in northern Florida and southern Georgia. During her time there, she helped physicians to understand the medications that best fit their patients’ needs. She was the recipient of the company’s Representative of Distinction award in 2011.

Melody Sheorn on Flight Attendant Qualifications

May 10, 2012 § Leave a comment

An experienced business management professional, Melody Sheorn resides in Charlotte, North Carolina. Ms. Sheorn spent more than 20 years with US Airways before joining Langdale Automotive Group and then Novartis Pharmaceuticals and inVentiv Health.

Individuals interested in becoming flight attendants should consider whether they possess the necessary credentials and skills prior to applying. The following provides a brief overview of some of the critical qualities:

1. Customer service experience. Flight attendants spend a majority of their time interacting with the public. Airline hiring managers appreciate when candidates have contributed in similar capacities in the past.

2. Education. Flight attendants vary in their educational levels. Those who have completed college degrees may be waived through some requirements, but in most cases, individuals with high school or graduate equivalency diplomas (GED) may also apply.

3. Citizenship. Unlike some fields, flight attendant work does not support employees who require visas. Airlines based in the United States seek U.S. citizens for their cabin crews.

4. Appearance. Flight attendants help airlines establish brand identities. As a result, they must dress professionally and look neat and clean.

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